The Badvertising Institute * Welcome

BADvertising in the US

Now that I'm living, teaching and BADvertising in China, my BADvertising Workshops and Train-the-Trainer Seminars are being offered during the summer. I do BADvertising consulting and program design from China during the year.

The Badvertising images, on the other hand, are available year-round online.

Thanks to NJ GASP—
Our Home Away From Home for many years

Just months after the inception of the Joy of Smoking…A Spoof on Cigarette Advertising, the folks at NJ GASP recognized the value of the BADvertising approach in impacting attitudes and behavior. They quickly put the exhibit to work all around New Jersey... in schools, hospitals, shopping malls, and legislative hearings! Their continued efforts and encouragement have been responsible for many of the BADvertising successes over the years.

Over the years they have:

Arranged, coordinated, and facilitated appearances of the Joy of Smoking throughout the state of New Jersey

Assisted in promoting the BADvertising work to those who would benefit

Elicited prime TV news coverage of the economic censorship practiced by top NJ newspapers when they refused to run the photo of the Crush-Proof Box that accompanied the schedule of appearances of the Joy of Smoking exhibit in NJ. They were afraid of alienating their regular tobacco advertisers.

Featured the artist and the Joy of Smoking Exhibit at their Annual Meeting

Awarded a grant to the artist in support of the BADvertising work.

Assisted in the BADvertising programs done for NJ ASSIST.

Provided a home base from which the artist and the exhibit could travel throughout the state of NJ.

Serving as the US office for the BADvertising Institute since 2000, when the artist and BADvertising moved to China.…handling the shipping of BADvertising Slide Kits and Posters, and other business matters,

For all this, and so much more, the BADvertising Institute and all who have benefited extend our deepest appreciation and most sincere thanks!

Update: Mission accomplished! Thanks to NJ GASP, New Jersey is truly a model for bringing about a Smokefree Society. And all these years, they worked from the dining room table of the their fearless and highly recognized leader, Regina Carlson. She has retired, and NJ GASP has taken on a new mission in smaller offices--best wishes for continued success.