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Create an honest Ad for a People-Friendly Product


What does an honest ad look like?

Start by finding an ad that tells the truth about its product. Such an ad will communicate clearly what the product is, what it does, maybe how it works, and how it will benefit the user. Who are they trying to reach and how are they doing it?

How does this ad differ from the tobacco ads?

Create an honest ad for a People-friendly product

Think of a product that is ecologically sound and makes a positive contribution to the world. How could one communicate the merits of this product to the people who might have a use for it? Make an ad for this product.

Display your ad next to some tobacco ads. Discuss the differences and similarities.

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