What is BADvertising| BADvertising Goals | How It Works
Why It Works | Why we need to BADvertise

Why does BADvertising work?

Facts and information don't change behavior.

We make our decisions on the desire or emotional level,
then we use our information to justify what we really desire.

The tobacco companies know this.

They don't give us a list of reasons why we should smoke...

they manipulate our desires, fears, and insecurities with seductive images.

And they get results!

By turning the tobacco ads against themselves, participants work consciously with these same desires, fears, and insecurities.

This right-brain method produces an immediate, gut-level response on the decision-making level.

I hear and I forget...

I see and I remember.

I do and I understand!

People learn best when they engage in the process; when they participate.

BADvertising is a pro-active method for responding to an appalling situation...and it creates a lasting impression.

There's no need for preaching or prohibition.
You don't have to say "Don't Smoke".

BADvertisers learn to see thru the deceit, seek the truth, and make their own positive choices.

Everyone Loves to BADvertise!!!

Participants enjoy the humor and irony of turning the tobacco ads against themselves.

By using the actual tobacco ads, they have the some of the best graphics at their fingertips.

And they, too, get very powerful results.



By refusing to be duped by a megalithic industry, people can be in control of their own lives.

  • It's empowering to stand up to a ruthless giant and say "I see through your game and I'm not going to play."
  • They get to rebel...against something much larger than their parents, their school, their police force, their church, and all of their authority figures combined.
  • As they create, they open up and share feelings on all sorts of issues related to tobacco. They stimulate ideas and insights in one another.
  • They're taking action!
  • They see the results of their actions!
  • They see that their actions can have a positive impact on the world!

And it's fun!!!

What is BADvertising| BADvertising Goals | How It Works
Why It Works | Why we need to BADvertise

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© 1995, 2000, 2005 Bonnie Vierthaler