Why we need to BADvertise



Preaching against the ills of tobacco has not helped young people to resist the ubiquitous, misleading imagery aimed at them by corporate giants. Neither have the small warning labels.

用布道的方法来告诫青年人烟草有多坏并不能帮助他们抵制烟草的普遍性, 烟草公司做的广告上误导的图像的目标是针对这些年轻人,警告的标签也是不起任何作用的。

  • Children are better informed than ever before about the hazards of tobacco use, yet the number of children starting to smoke is on the rise.
  • 和从前相比,孩子们受到更多的关于吸烟危害的警告,然而,开始吸烟的数字依然在增长。
  • Statistics now show that facts and information can't begin to compete with the persuasive imagery employed by the tobacco industry.
  • 现在的统计表明,在和烟草工业所雇佣的具有说服力的图象的较量中,我们所揭露的现实和警告已日渐下风

. Information may influence what we think, but it is imagery that kindles desire, and desire determines behavior.


Trying to counter the tobacco industry's seductive imagery with information is like trying to put out a forest fire by reciting the list of items that we'll need to do the job.

We can't solve a right brain problem with a left-brain tool.


We need the right tool for the right job! We need to fight fire with fire...


Fight images with images...


powerful images that expose the whole tobacco mystique and the disastrous effect that it's having worldwide.

用有力的图片 来揭露整个烟草的 神秘性和对世界的惨痛的恶果

While The BADvertising imagery reveals and disempowers things that we don't want, like large corporations deceiving little children into deadly addictions, the BADvertising process kindles a desire for the things that we do want...like truth, honesty, compassion, justice, and a healthy future.


  • Warnings are often forgotten, and lecturing seldom gets through.
  • 警告经常被忘记,而谴责从来都行不通。

When the truth is too painful to confront head-on, a little humor goes a long way!



Brought to you by
The BADvertising Institute
© 1995, 2000, 2005 Bonnie Vierthaler