"People believe what they see. If what they're seeing is seducing them into a deadly addiction, then we need to counter the seduction and reverse what they see. In other words, fight fire with fire, images with images! "
Bonnie Vierthaler, founder of The BADvertising Insititue

“人们相信眼见为实。但是如果他们所见的将诱使他们堕入致命的瘾欲中，我们就有必要反击这种诱惑，换言之，我们要以毒攻毒”

Bonnie Vierthaler , BADvertising Instituted 的创建者

Here in BADvertising Country we counter the seduction by doctoring-up tobacco ads to make them honest. By juxtaposing funny, gross and disgusting images on top of deceitful ads, we jolt people into realizing how tobacco ads are concealing the truth about smoking. We show how they seduce young people into addiction to tobacco, and dupe the rest of society into dependence on tobacco money.

在 BADvertising ，我们通过“解剖”香烟广告，暴露它们真实的一面，以此反击它们的诱惑。通过制作一些诙谐的，粗俗的，令人作呕的图像，把它们与欺骗性的广告相对照，我们使人们震惊并意识到烟草广告隐瞒了事实，诱惑了年轻人，使他们染上烟瘾，并且使其他人愚昧地以为卖香烟合情合理。

Artist Bonnie Vierthaler has done over 70 of these honest ads. Find them sprinkled around the site or click on Gallery to see them all. She calls this special form of counter-advertising BADvertising. Viewers say "Thanks, you've saved my life."

艺术家 Bonnie Vierthaler 已经制作了 70 多个的广告图片，分布在本网站各个网页上，或者您点击图片栏 Gallery 就可以欣赏到所有图片。 Bonnie Vierthaler 把这种特殊的反击广告形式称为 BADvertising 。有网站访问者留言：“谢谢您， 您救了我的命。”

Basically BADvertising triggers new insights into an old problem and it works. Use our images, make your own, or just flip the images in your mind whenever you see a dishonest ad…you're BADvertising!

BADvertising 从基本上启发了一种全新的看待旧问题的洞察力，而且很见效。无论何时何地，当您看见一个虚伪的广告时，可以用我们的图片，或者开动脑筋制作新的图片来反击它，哪怕只是在头脑中构思一番，那么您就成为 BADvertising 中的一员了。

...and art saves lives. Learn How to BADvertise using scissors and glue or computer and mouse. All you need is some old magazines and medical journals! The price is right!

… 艺术是可以挽救生命的。学会用剪刀和胶水，或者电脑和鼠标来反击虚假的广告，也就是 How to BADvertise 。您所需的只是一些旧的杂志和医学刊物！这可花不了多少钱！

Have some Fun with BADvertising projects, factoids, and brain-teasers. Contribute some of your own.

一起来享受 BADvertising 的快乐（ Fun ）吧！这里有各种项目，仿真陈述，还有令你忍禁不禁的图片与言论。不妨您也提供一些创意吧。

Learn more about BADvertising, How and Why it works. Why is it so important? People know the facts. Why do they smoke? Why have massive tobacco prevention efforts failed?

了解更多 BADvertising 的信息，知道它如何与为何能起作用（ How and Why ）。为什么 BADvertising 如此重要？既然人们知道事实，为什么却照抽不误？为什么那么多的禁烟活动都以失败告终？

Round up a posse for BADvertising Slide Shows, Workshops, and Train-the-Trainer Seminars. Discover the fine points of BADvertising and how to present it. Breathe new life into worn out programs...or design some totally new ones.

组织人们欣赏 BADvertising 的幻灯片，参加 BADvertising 工作站或“给培训者培训”研讨会。发掘并宣传 BADvertising 的优点。让 BADvertising 为老调的活动注入新的生机 ... 或者您也可以设计一些全新的创意。

Great visual materials for everyone from would-be quitters, to lone crusaders, to the largest health organizations.

这里有非常棒的视图材料，适用于任何人，从潜在戒烟者到单独的改革者，以至最大的健康机构。

Hang a poster, give a slide show, send an e-mail greeting, or put up a screen-saver for all to see.

可以选择粘贴海报，放映幻灯片，发电子贺卡或设制屏幕保护。

Lets get the images out where they can do some good…

让我们一起把这些视图材料传遍它们可以发挥积极作用的每一个角落 …

NEW! The 2004 Edition of the BADvertising website…

最新看点！ BADvertising 网站 2004 版 …

In the Before & After's Gallery you get a glimpse into the BADvertising process by comparing the original tobacco ads with the resulting counter-ads.

在“之前与之后图片栏”里，通过对比原来的香烟广告与修改后的反香烟广告，你可以对 BADvertising 有所体会。

In the BADvertising BBS, the idea people, the artists, the computer wizards, and the people with projects and funding can find each other and work together to make things happen…to get the ideas off of the drawing boards and out into the world. (More) Here you can harvest or post great ideas and materials for creating new honest ads…ideas for billboards, t-shirts, TV commercials and more, tobacco ads, pictures of the gross and disgusting consequences of smoking. There's also a Gallery of Honest Ads for showing your best finished products.

在 BADvertising 的 BBS 上，创意人士，艺术家，电脑精英，以及有投资项目和资金的人可以互相交流 --- 从画板上获得灵感，把它应用于全世界。 在这里你可以粘贴或收获别人的创意和材料 ( 用于制造新的真实的广告 )--- 适用于广告牌， T 恤衫，电视广告等等的创意，以及吸烟造成的一些粗俗的，令人作呕的后果的图片。还有一个“真实的广告图片栏”可以展示您最出色的作品。

What You Need To Know offers some hard, cold facts and gruesome information...the truth against which you can measure the tobacco ads and tobacco scams.

“您所需要知道的”提供了一些冷酷的事实和令人不愉快的信息 … 通过与这些真相的对比，你可以衡量出烟草的广告与伎俩。

BADvertising-China seeks to promote good health in China by raising awareness of the tobacco issues in China . It's in the making. Here are some preliminary ideas:

“ BADvertising- 中国” 通过增强中国人的烟草意识来宣传健康。这一项目还在进行中。以下是一些初步的想法：

Alert people to the onslaught of devious advertising tactics coming from abroad,

提醒人们警惕外来的迂回的广告策略的冲击

Show the truth about what really happens when you smoke,

展示吸烟带来的真实后果

Reveal the discrepancy between the truth about smoking and deceptive tobacco imagery,

揭示吸烟的真相与虚假的烟草形象之间的差异

Provide graphic depictions of the disastrous consequences of smoking and secondhand smoke.

提供描绘吸烟和吸二手烟带来的灾难性后果的图像。

Work to “de-normalize” the custom of smoking.

努力使吸烟的习惯“非正常化”。

Encourage “smoke-free” attitudes, behaviors, and environments.

鼓励无烟的态度，行为和环境。

Introduce the organizations and activists working on the tobacco issues in China ,

介绍在中国反对烟草的机构和人士。

Provide info and support for those who want to quit smoking,

为准备戒烟者提供信息与支持。

Seek socially beneficial alternatives to the hallowed “tobacco culture”.

为空缺的“烟草文化”寻找对社会有益的替代者。

What would you like to see on our site? What can you contribute?
Click Here

您希望在本网站看到什么？ 您可以为本网站做些什么？请点击这里

The Chinese Translation section explains how to use our translation tools and offers a list of all the pages that have been translated. The BADvertising web site is designed to help our Chinese friends understand the issues and improve their English at the same time.

中文翻译区向您解释了如何使用我们的翻译工具，并列出已经被翻译了的网页。 BADvertising 网站旨在帮助中国朋友们了解烟草问题的同时也提高英语。

If you would like to help translate, or offer some improvements to the pages that have already been translated, please click here.

如果您想帮忙翻译或者修改已经翻译了的网页的话，请点击这里。