The BADvertising Workshops
The BADvertising Institute has developed a unique program for immunizing young people against deceptive advertising…tobacco ads being the worst offenders. By participating in the process of doctoring-up tobacco ads, young people themselves enthusiastically counter the lure of the tobacco mystique.
The BADvertising Workshop is composed of four distinct parts. The parts can be presented together, as a one-day event, or spread out over successive time periods...based on the attention span of the participants.
(1) The BADvertising Slide Show and Discussion
The Slide Show reveals the techniques used by tobacco companies to manipulate, rip-off, and addict unsuspecting young people. Using the BADvertising Slide Show and posters, and/or BADvertised examples of your own, show how BADvertising can very effectively counter insidious tobacco imagery and turn the powerful tobacco ads against themselves. (30-90 minutes)
(2) The BADvertising “Show and Tell” about Cause and Effect Participants select tobacco ads from popular magazines and discuss their observations. They also look for honest images in magazines and medical journals. Inviting a medical professional to help explain which products and treatments are for which diseases and which diseases are caused by smoking can be a useful support strategy. (60-90 minutes)
(3) The BADvertising Hands-On Workshop
Once the participants are sufficiently outraged and their juices are flowing, it’s their turn to reveal the truth about tobacco and expose the hypocrisy of tobacco advertising. Using images from medical journals and basic collage (cut and paste) techniques, they doctor-up the tobacco ads to make them honest. (1-3 hours)
(4) The BADvertising Wrap-Up Session
Participants discuss the effectiveness of their collages to communicate a counter-advertising message to the world. Which collages would be bold enough for a billboard or a T-shirt? Which ones would work for an art exhibit, or for placemats in a restaurant? Invite them to share the feelings and insights that came up during the creative process. How have their perceptions of advertising changed? How might this manifest in their lives? How might they share what they have learned and carry the message out into the community? (30-90 minutes)
Once they have learned to BADvertise,
every deceitful ad becomes its own counter-ad
and the once-powerful
tobacco mystique is reduced to the butt of the joke.
They’ll laugh…and they’ll remember!