Create Ads | BADvertising Programs | Projects-Activities-Papers
Get Honest Ads out into the World | Join our BADvertising Team
Create Your Own Honest Ads | E-Projects
Create Your Own Honest Ads
a way of thinking.
or as an ice-breaker at a professional meeting.
Start with a Truth-in-Advertising Show and Tell
At the same time, tear out any pictures that communicate a more honest impression about what really happens when you use tobacco.
Put these "honest" pictures in a separate pile.
Don't forget to look in the medical journals.
Invite a doctor to come in to talk about the ads in the medical journals.
Which ads depict diseases caused by tobacco use?
Compare the ads for prescription drugs and medical equipment with the tobacco ads.
Many big businesses are profiting from tobacco-related illnesses.
What are the political and economic ramifications?
Spread out the ads on the floor.
Put all of your dishonest ads in one area.
Take it all in.
It's best to work quickly with what you've got.
Check out the messages, the colors, the sizes of the images.
Are there some that just seem to go together?
Choose the tobacco ads and the honest images that you want to work with.
Cut out the honest images, and place them on top of the tobacco ads.
You can lay the pieces directly on a piece of black construction paper, or any kind of backing while you're working. This will hold your BAD-Ad together while you work and serve as the frame when you're finished.
When you have something that looks good and makes a strong, honest statement, set it aside and go on to another. Don't glue anything down yet. If one ad doesn't work out as you had hoped, set it aside and try another. You may get some even better ideas as you continue working.
When you've exhausted your ideas (or the time limit), glue your pieces in place with the re-stick able glue stick and paste the whole thing to the construction paper.
NOTE: You can also do your BADvertising on the computer. It's a more cerebral and solitary approach, but you can BADvertise anything that you can scan or capture on camera.
If you're not a computer whiz, enlist the aid of the computer wizards at your local schools, universities, NGO's, or corporations.
Show the World
Find public spaces to exhibit your newly BADvertised ads...hospitals, banks, libraries, shopping malls, movie theaters, bowling alleys, shop windows, everywhere! Use your imagination.
Print your BAD-Ads on T-shirts, book bags, jackets, restaurant place mats, dirigibles... Anything's possible!
Go directly to a billboard company or ask a tobacco prevention organization to help you.)
Send out press releases!
You might want to build a BADvertising Team. Include community leaders who can help you get your BAD-Ads out into the world.
Make an Honest-Ad; save a life!"
Check out TIPS FOR WORKSHOP LEADERS .
NOTE: For info on our BADvertising Workshops and Train-the-Trainer Seminars, see BADVERTISING PROGRAMS
Home | What is BADvertising | How To BADvertise | BADvertising Products & Services | BADvertising Galleries | BADvertising BBS
Brought to you by
The BADvertising Institute
© 1995, 2000, 2005 Bonnie Vierthaler